An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
2010.
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| Subjects: | |
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| 003 | Daystar | ||
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| 040 | |a Daystar |d EOtanga | ||
| 050 | 0 | 0 | |a HE9713 |b .A4 M92 |
| 100 | 1 | |a Mwangi, Danson Ndungu Kariuki. | |
| 245 | 1 | 3 | |a An analysis of marketing strategies in the mobile service sector in Kenya : |b a case study of safaricom limited / |c Danson Ndungu Kariuki Mwangi. |
| 260 | |a Nairobi, Kenya : |b Daystar University, |c 2010. | ||
| 300 | |a xi, 127 p : |b ill. | ||
| 500 | |a A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirement for the degree of Masters of Business Adminstration in Strategic Management. | ||
| 504 | |a Includes bibliographical references (p. 110-119) | ||
| 650 | 0 | |a Cell phone services |x Marketing |z Kenya. | |
| 650 | 0 | |a Cell phone services |x Marketing. | |
| 650 | 0 | |a Marketing surveys |x Africa. | |
| 908 | |a 120301 | ||
| 942 | |c THES | ||
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| 989 | |a 1488783258 | ||
| 999 | |c 40988 |d 40988 | ||