Marketing.

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Bibliographic Details
Main Author: Kerin, Roger
Other Authors: Hartley, Steven W., Rudelius, William
Format: Book
Language:English
Published: NY : McGraw-Hill, 2009.
Edition:9th ed.
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Description
Physical Description:xLvii, 742 p : Col.ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780073404721 :