A preface to marketing management /

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Bibliographic Details
Main Author: Peter, J. Paul
Other Authors: Donnelly, James H.
Format: Book
Language:English
Published: Boston : McGraw-Hill, c2008.
Edition:11th ed.
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Description
Physical Description:xiv, 252 p : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780073380964 :