Marketing your event planning business : a creative approach to gaining the competitive edge /

Marketing your event planning business : a creative approach to gaining the competitive edge /

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Bibliographic Details
Main Author: Allen, Judy, 1952-
Format: Book
Language:English
Published: Mississauga, Ont. : Wiley, c2004.
Subjects:
Special events industry > Marketing.
Special events > Planning.
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Description
Physical Description:xxii, 246 p. ; 24 cm.
Bibliography:Includes bibliographical references (p. [219]-221) and index.
ISBN:0470833874

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