Essentials of marketing : a marketing strategy planning approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-hill,
c2010.
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| Subjects: | |
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| Physical Description: | xxxix, 691 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780070172463 : |