Integrated marketing communications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
McGraw-Hill,
c2008.
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| Subjects: | |
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| Physical Description: | xviii, 523 p : ill. some col. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780077111205 : |