Global marketing /
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Main Author: | |
---|---|
Other Authors: | |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2008.
|
Edition: | 5th ed. |
Subjects: | |
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MARC
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100 | 1 | |a Keegan, Warren J. | |
245 | 1 | 0 | |a Global marketing / |c Warren J. Keegan. |
250 | |a 5th ed. | ||
260 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2008. | ||
300 | |a 643 p. : |b ill. ; |c 27 cm. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Export marketing |x Management |v Case studies. | |
650 | 0 | |a Export marketing |x Management. | |
700 | 1 | |a Green, Mark C. | |
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