Principles of marketing /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2008.
|
| Edition: | 12th ed. |
| Subjects: | |
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MARC
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| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Principles of marketing / |c Philip Kotler, Gary Armstrong. |
| 250 | |a 12th ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c c2008. | ||
| 300 | |a xxxii, 599, [99] p. : |b ill. (chiefly col.) ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references (p. R-1 - R-30) and indexes. | ||
| 541 | |a Longman |c Purchase |d Jan. 2009 | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Armstrong, Gary |q (Gary M.) | |
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