Marketing management : strategy and cases /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley,
c1990.
|
| Edition: | 5th ed. |
| Subjects: | |
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| 100 | 1 | |a Dalrymple, Douglas J. | |
| 245 | 1 | 0 | |a Marketing management : |b strategy and cases / |c by Douglas J. Dalrymple. |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b John Wiley, |c c1990. | ||
| 300 | |a xiii, 958 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |x Case studies. | |
| 700 | 1 | |a Parsons, Leonard J. | |
| 908 | |a 060825 | ||
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