Marketing strategy and management /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Macmillan,
c1992.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
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| Physical Description: | xxv, 560p. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0333576446 |