Marketing : real people, real choices /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c1997.
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| Subjects: | |
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| Physical Description: | xxvi, 774 p. : col. ill. ; 29 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0205152066 |