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|a Dillon, William R.
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|a Marketing research in a marketing environment /
|c William R. Dillon, Thomas J. Madden and Neil H. Firtle.
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250 |
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|a 3rd ed.
|
260 |
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|a London :
|b Irwin,
|c c1994.
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300 |
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|a xxii, 760 p. :
|b ill.
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504 |
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|a Includes bibliographical references and index.
|
650 |
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|a Marketing research.
|
700 |
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|a Firtle, Neil H.
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700 |
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|a Madden, J. Thomas.
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|a 060629
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