Marketing management : analysis, planning, implementation, and control /
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Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
c1991.
|
Edition: | 7th ed. |
Subjects: | |
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100 | 1 | |a Kotler, Philip. | |
245 | 1 | 0 | |a Marketing management : |b analysis, planning, implementation, and control / |c Philip Kotler. |
250 | |a 7th ed. | ||
260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1991. | ||
300 | |a xxvi, 756 p. : |b ill. (some col.), col. map ; |c 27 cm. | ||
504 | |a Includes bibliographical references and indexes. | ||
650 | 0 | |a Marketing |x Management. | |
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