Marketing research : text and cases /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi :
Tata Mcgraw-hill,
c1989.
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| Subjects: | |
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| Physical Description: | 394 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0074600311 |