Fundamentals of marketing /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
c1981.
|
Edition: | 6th ed. |
Series: | McGraw-Hill series in marketing
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Subjects: | |
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MARC
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082 | 0 | |a 658.8 |2 19 | |
100 | 1 | 0 | |a Stanton, William J. |
245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton. |
250 | |a 6th ed. | ||
260 | 0 | |a New York : |b McGraw-Hill, |c c1981. | |
300 | |a xvii, 604 p. : |b ill. ; |c 25 cm. | ||
490 | 0 | |a McGraw-Hill series in marketing | |
504 | |a Includes bibliographical references and indexes. | ||
650 | 0 | |a Marketing |x Case studies. | |
650 | 0 | |a Marketing. | |
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