Marketing /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Wiley,
c1979.
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Series: | Wiley series in marketing.
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Subjects: | |
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Physical Description: | 701, lxii p. : ill. ; 25 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0471019992 |