Fundamentals of marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1984.
|
| Edition: | 7th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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MARC
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| 082 | 0 | |a 658.8 |2 19 | |
| 100 | 1 | 0 | |a Stanton, William J. |
| 245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton. |
| 250 | |a 7th ed. | ||
| 260 | 0 | |a New York : |b McGraw-Hill, |c c1984. | |
| 300 | |a xxii, 697 p. : |b ill. ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing |x Case studies. | |
| 650 | 0 | |a Marketing. | |
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