Marketing /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA :
Irwin,
1989.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
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| Item Description: | Includes indexes. System requirements for computer disk: IBM PC. |
|---|---|
| Physical Description: | xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.) |
| Bibliography: | Bibliography: p. 702-719. |
| ISBN: | 0256075131 |