Contemporary marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
c1989.
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| Edition: | 6th ed. |
| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| Item Description: | Includes indexes. |
|---|---|
| Physical Description: | xxxix, 700, [57] p. : col. ill. ; 26 cm. |
| Bibliography: | Bibliography: p. [N2]-N11. |
| ISBN: | 003022814X |