Contemporary marketing /

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Bibliographic Details
Main Author: Boone, Louis E.
Other Authors: Kurtz, David L.
Format: Book
Language:English
Published: Chicago : Dryden Press, c1989.
Edition:6th ed.
Series:The Dryden Press series in marketing
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Description
Item Description:Includes indexes.
Physical Description:xxxix, 700, [57] p. : col. ill. ; 26 cm.
Bibliography:Bibliography: p. [N2]-N11.
ISBN:003022814X