The practice of marketing research /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Heinemann [for] Communication Advertising and Marketing Education Foundation Ltd,
c1973.
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| Subjects: | |
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| Physical Description: | xii, 251 p. : illus., forms, maps. ; 24 cm. |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0434902950 0434902979 (pbk.) |