Marketing research : methodological foundations /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill. :
Dryden Press,
c1979.
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| Edition: | 2d ed. |
| Series: | The Dryden press series in marketing
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| Subjects: | |
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| Physical Description: | xix, 668 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0030455669 |