Consumer behavior : implications for marketing strategy /

Consumer behavior : implications for marketing strategy /

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Bibliographic Details
Main Author: Hawkins, Del. I.
Other Authors: Best, Roger.J, Coney, Kenneth A.
Format: Book
Language:English
Published: Illinois : IRWIN, c1989.
Edition:4th. ed.
Subjects:
Consumer behavior > U.S.
Marketing surveys > U.S.
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Description
Physical Description:796 p.
ISBN:0256063311

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