Relationship between strategy implementation and operational performance of marketing firms in Kenya : a case of Magnate Ventures Limited /

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Bibliographic Details
Main Author: Kimanzi, Purity Moli
Format: Book
Language:English
Published: Nairobi : Daystar University, 2016.
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Description
Item Description:A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Physical Description:xiii, 105 p : ill ; cm.
Bibliography:Includes bibliographical references.