Media and communication research methods : an introduction to qualitative and quantitave approaches /

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Bibliographic Details
Main Author: Berger, Arthur Asa
Format: Book
Language:English
Published: Los Angeles : Sage, 2011.
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245 |a Media and communication research methods :  |b an introduction to qualitative and quantitave approaches /  |c By Arthur Asa Berger. 
260 |a Los Angeles :  |b Sage,  |c 2011. 
300 |a xvii, 341 p :  |b ill ;  |c  cm. 
650 |a Communication--Research--Methodology. 
650 |a Mass media--Research--Methodology. 
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