Application of blue ocean strategy in value innovation for sustained growth and profitability among local textile manufacturers : a study of selected textile manufactures in Nairobi /
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Nairobi :
Daystar University,
2011.
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| Matèries: | |
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| Descripció de l’ítem: | A thesis presented to the School of Business and Economics of Daystar University in partial fulfilment for the degree of Masters in Business Adminstration In Strategic Management. |
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| Descripció física: | xii, 133 p : ill. |
| Bibliografia: | Includes bibliographical references and index. |