Application of blue ocean strategy in value innovation for sustained growth and profitability among local textile manufacturers : a study of selected textile manufactures in Nairobi /
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| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
Nairobi :
Daystar University,
2011.
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| Subjects: | |
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| descrición da copia: | A thesis presented to the School of Business and Economics of Daystar University in partial fulfilment for the degree of Masters in Business Adminstration In Strategic Management. |
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| Descrición Física: | xii, 133 p : ill. |
| Bibliografía: | Includes bibliographical references and index. |