Corporate communication : strategic adaptation for global practice /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Peter Lang,
2010.
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| 008 | 100225s2010 nyua b 001 0 eng | ||
| 010 | |a 2010008209 | ||
| 020 | |a 9781433106217 (pbk. : alk. paper) | ||
| 035 | |a (OCoLC)ocn531718957 | ||
| 040 | |d EOtanga | ||
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| 100 | 1 | |a Goodman, Michael B, |d 1949-. | |
| 245 | 1 | 0 | |a Corporate communication : |b strategic adaptation for global practice / |c Michael B. Goodman, Peter B. Hirsch. |
| 260 | |a New York : |b Peter Lang, |c 2010. | ||
| 300 | |a xix, 238 p : |b ill ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references (p. [195]-214) and index. | ||
| 505 | 0 | |a Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging. | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 0 | |a International cooperation. | |
| 700 | 1 | |a Hirsch, Peter B. | |
| 908 | |a 140703 | ||
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