APA (7th ed.) Citation
Arens, W., & Weigold, M. (2013). Contemporary advertising integrated marketing communications (14 ed.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Arens, W., and M. Weigold. Contemporary Advertising Integrated Marketing Communications. 14 ed. Glasgow: McGraw-Hill, 2013.
MLA (9th ed.) Citation
Arens, W., and M. Weigold. Contemporary Advertising Integrated Marketing Communications. 14 ed. McGraw-Hill, 2013.
Warning: These citations may not always be 100% accurate.