The role of advertising as a strategy to provide return on investment : a case study of Total Kenya /
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Nairobi, Kenya :
Daystar University,
2013.
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| Beschreibung: | A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. |
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| Beschreibung: | ix, 94 p. |