PR strategies used by Kenyan firms in building the CEO's image /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi, Kenya :
Daystar University,
2012.
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| Subjects: | |
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| 003 | Daystar | ||
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| 008 | 131017s xx 000 0 eng d | ||
| 040 | |a Daystar |d Dmoga | ||
| 050 | 1 | |a HM263 |b .N56 | |
| 100 | 1 | |a Njoroge, Caroline. | |
| 245 | 1 | 0 | |a PR strategies used by Kenyan firms in building the CEO's image / |c Caroline Njoroge. |
| 260 | |a Nairobi, Kenya : |b Daystar University, |c 2012. | ||
| 300 | |a xii, 125p. | ||
| 500 | |a A thesis presented to the School of Communication and Language of Daystar University in partial fulfilment of the requirement for the degree of Master of Arts in Communication. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Firms image. | |
| 650 | 0 | |a Public relations. | |
| 908 | |a 131017 | ||
| 942 | |c THES | ||
| 952 | |0 0 |1 0 |4 0 |6 HM_263_000000000000000_N56_2012 |7 0 |9 64155 |a DUN |b DUN |c AFR |d 2017-09-28 |g 0.00 |l 0 |o THES HM263.N56 2012 |p BK94419 |r 2017-09-28 00:00:00 |w 2017-09-28 |x 94419 |y THES | ||
| 999 | |c 34331 |d 34331 | ||