Customer relationship management strategies and their contribution to sustainable advantage at housing finance company /

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Bibliografski detalji
Glavni autor: Mushira, Maureene M.
Format: Knjiga
Jezik:engleski
Izdano: Nairobi, Kenya : Daystar University, 2010.
Teme:
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Opis
Opis predmeta:A thesis presented to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Adminstration in Strategic Management.
Opis fizičkog objekta:xii, 139p.
Bibliografija:Includes bibliographical references and index.