Customer relationship management strategies and their contribution to sustainable advantage at housing finance company /
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Nairobi, Kenya :
Daystar University,
2010.
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| Sujets: | |
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| Description: | A thesis presented to the faculty of postgraduate studies of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Adminstration in Strategic Management. |
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| Description matérielle: | xii, 139p. |
| Bibliographie: | Includes bibliographical references and index. |