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| 245 |
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|a Encyclopedia of modern management :
|b Vol. 8 Marketing management /
|c Edited by R.K. Malhotra ...[et. al]
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| 250 |
|
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|a ed.
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| 260 |
|
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|a New Delhi :
|b Anmol,
|c c1996.
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| 300 |
|
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|a viii, 515 p.
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| 500 |
|
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|a Vol. 8 of 10 vols.
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 541 |
|
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|a Print India
|c Purchase
|d Jan, 2000
|
| 650 |
|
0 |
|a Encyclopedia
|x Management.
|
| 700 |
1 |
|
|a Sharma, S.D. (editor)
|
| 700 |
1 |
|
|a Singh, Nachhattar (editor)
|
| 908 |
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