Strategic brand management : building, measuring, and managing brand equity /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Table of contents only |
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