Strategy maps : converting intangible assets into tangible outcomes /

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书目详细资料
主要作者: Kaplan, Robert S.
其他作者: Norton, David P., 1941-
格式: 图书
语言:英语
出版: Boston : Harvard Business School Press, c2004.
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在线阅读:Table of contents
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书本目录:
  • Strategy maps
  • Operations management processes
  • Customer management processess
  • Innovation processes
  • Regulatory and social processes
  • Aligning intangible assets to enterprise strategy
  • Human capital readiness
  • Information capital readiness
  • Organization capital readiness
  • Customizing your strategy map to your strategy
  • Planning the campaign
  • Private-sector organizations
  • Public-sector organizations
  • Nonprofit organizations.