The fundamentals of advertising /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Butterworth-Heinemann,
c1999.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xi, 384 p. : ill. (some col.) ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750615621 : |