Marketing: An Introduction, Global Edition/
<p>For principles of marketing courses.</p> <h3>A practical introduction to marketing in the digital age</h3> <p><strong>Marketing: An Introduction</strong> shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring t...
Sparad:
| Huvudupphov: | , |
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| Materialtyp: | Elektronisk Bok |
| Utgiven: |
Harlow :
Pearson International Content,
2025.
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| Upplaga: | Sixteenth edition |
| Länkar: | https://resolver.vitalsource.com/9781292485720 |
| Taggar: |
Inga taggar, Lägg till första taggen!
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| Sammanfattning: | <p>For principles of marketing courses.</p> <h3>A practical introduction to marketing in the digital age</h3> <p><strong>Marketing: An Introduction</strong> shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices.</p> <p>The <strong>16th Edition</strong> provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.</p> |
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| Fysisk beskrivning: | 1 online resource |
| ISBN: | 9781292485720 |