Marketing: Real People, Real Choices, Global Edition/
<p><strong>Marketing: Real People, Real Choices</strong> introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefi...
Guardat en:
| Autors principals: | , , |
|---|---|
| Format: | Electrònic Llibre |
| Publicat: |
Harlow :
Pearson International Content,
2025.
|
| Edició: | Twelfth edition |
| Accés en línia: | https://resolver.vitalsource.com/9781292482521 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Sumari: | <p><strong>Marketing: Real People, Real Choices</strong> introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand.</p> <p>The <strong>12th Edition </strong>remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.</p> |
|---|---|
| Descripció física: | 1 online resource |
| ISBN: | 9781292482521 |