Introduction to mass communication / media literacy and culture

"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers singl...

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Detalles Bibliográficos
Autor Principal: Baran, Stanley J. (Author)
Formato: Electrónico eBook
Idioma:inglés
Publicado: New York, NY : McGraw-Hill Education, 2024
Subjects:
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Table of Contents:
  • Mass communication, culture, and media literacy
  • Convergence and the reshaping of mass communication
  • Books
  • Newspapers
  • Magazines
  • Film
  • Radio, recording, and popular music
  • Television, cable, and mobile video
  • Video games
  • The internet and social media
  • Public relations
  • Advertising
  • Theories and effects of mass communication
  • Media freedom, regulation,and ethics
  • Global media.