Introduction to mass communication / media literacy and culture
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers singl...
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| Autor principal: | |
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| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
New York, NY :
McGraw-Hill Education,
2024
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| Assuntos: | |
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Sumário:
- Mass communication, culture, and media literacy
- Convergence and the reshaping of mass communication
- Books
- Newspapers
- Magazines
- Film
- Radio, recording, and popular music
- Television, cable, and mobile video
- Video games
- The internet and social media
- Public relations
- Advertising
- Theories and effects of mass communication
- Media freedom, regulation,and ethics
- Global media.