The Effect of Youtube Influencer Marketing on Consumer- Based-Brand Equity
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2024
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the award of degree Master of Arts in Communication |
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| Physical Description: | xi, 116 p ill |