Social Media Influencers and Buying Behavior Among University Students in Kenya a Case Study of Daystar University Students
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2024
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| Subjects: | |
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| Item Description: | A Thesis Presented to The School of Business and Economics of Daystar University Nairobi, Kenya in Partial Fulfilment of the Requirement for the degree of Master of Business Administration in Marketing |
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| Physical Description: | xii, 116 p ill |