Direct Mail als Kommunikationsmedium im Kulturmarketing eine empirische Wirkungsanalyse am Beispiel der documenta 12 unter Berucksichtigung von B2B- und B2C-Zielgruppen /
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| Natura: | Tesi Elettronico eBook |
| Lingua: | tedesco |
| Pubblicazione: |
Kassel :
Kassel University Press,
c2011.
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| Accesso online: | Click to View |
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| 050 | 4 | |a HF5861 |b .K67 2011 | |
| 100 | 1 | |a Korzen, Eva Janina. | |
| 245 | 1 | 0 | |a Direct Mail als Kommunikationsmedium im Kulturmarketing |h [electronic resource] : |b eine empirische Wirkungsanalyse am Beispiel der documenta 12 unter Berucksichtigung von B2B- und B2C-Zielgruppen / |c Eva Janina Korzen. |
| 260 | |a Kassel : |b Kassel University Press, |c c2011. | ||
| 300 | |a xix, 341 p. : |b ill. | ||
| 502 | |a Dissertation (Dr. rer. pol.)--Universitat Kassel, 2011. | ||
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising, Direct-mail |x Social aspects. | |
| 650 | 0 | |a Direct marketing |x Social aspects. | |
| 655 | 4 | |a Electronic books. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/daystar-ebooks/detail.action?docID=3320045 |z Click to View |
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