Stakeholder engagement during the covid-19 pandemic: investigating the role of digital marketing communications in small and medium sized enterprises in Nairobi County, Kenya
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Nairobi
Daystar University
2023
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| Assuntos: | |
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MARC
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| 100 | |a Ojiambo, Terry |e author | ||
| 245 | |a Stakeholder engagement during the covid-19 pandemic: |b investigating the role of digital marketing communications in small and medium sized enterprises in Nairobi County, Kenya |c by Terry Ojiambo | ||
| 260 | |a Nairobi |b Daystar University |c 2023 | ||
| 300 | |a x, 43 p |b ill | ||
| 500 | |a A thesis presented to the School of Communication of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Arts in Communication | ||
| 650 | |a Digital marketing |x Communication | ||
| 650 | |a Marketing communication | ||
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