Relationship between distribution channel innovations and customer satisfaction in the telecommunication industry in Kenya a case of safaricom plc
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2023
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| Subjects: | |
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| Item Description: | A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing and Strategic Management |
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| Physical Description: | x, 139 p ill |