Role of agile marketing in strategy implementation at Safaricom plc
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| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Nairobi
Daystar University
2023
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| Assuntos: | |
| Tags: |
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MARC
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| 100 | |a Makatiani, Shiyayo C. |e author | ||
| 245 | |a Role of agile marketing in strategy implementation at Safaricom plc |c by Shiyayo C. Makatiani | ||
| 260 | |a Nairobi |b Daystar University |c 2023 | ||
| 300 | |a xii, 120 p |b ill | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing | ||
| 650 | |a marketing | ||
| 650 | |a strategic marketing | ||
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