Buy It Now : Lessons from eBay /

Buy It Now : Lessons from eBay /

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In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user,...

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Bibliographic Details
Main Author: White, Michele, 1962-
Format: Electronic eBook
Language:English
Published: Durham, N.C. : Duke University Press, 2012.
Series:Book collections on Project MUSE.
Subjects:
EBay (Firm)
eBay (Firm)
Online identities.
Internet > Social aspects.
Internet and women.
Electronic commerce > Social aspects.
COMPUTERS > Social Aspects > Human-Computer Interaction.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
Identite numerique.
Internet et femmes.
Commerce electronique > Aspect social.
Internet > Aspect social.
Electronic books.
Online Access:Full text available:
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Summary:In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.
Physical Description:1 online resource (330 pages): illustrations
ISBN:9780822391876
Access:Open Access

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