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Buy It Now : Lessons from eBay /

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In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowi...

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Збережено в:
Автор: White, Michele, 1962-
Формат: Електронний ресурс eКнига
Мова:Англійська
Опубліковано: Durham, N.C. : Duke University Press, 2012.
Серія:Book collections on Project MUSE.
Предмети:
EBay (Firm)
eBay (Firm)
Online identities.
Internet > Social aspects.
Internet and women.
Electronic commerce > Social aspects.
COMPUTERS > Social Aspects > Human-Computer Interaction.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
Identite numerique.
Internet et femmes.
Commerce electronique > Aspect social.
Internet > Aspect social.
Electronic books.
Онлайн доступ:Full text available:
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Резюме:In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.
Фізичний опис:1 online resource (330 pages): illustrations
ISBN:9780822391876
Доступ:Open Access

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