Strategic advertising campaigns /

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Bibliographic Details
Main Author: Schultz, Don E.
Other Authors: Brown, William P., Martin, Dennis G.
Format: Book
Language:English
Published: Chicago, IL : Crain Books, c1984.
Edition:2nd ed.
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Description
Physical Description:xii, 532 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0872510891