Entrepreneurial Vernacular : Developers' Subdivisions in the 1920s /
Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U.S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Verna...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Baltimore, Md. :
Johns Hopkins University Press,
2019.
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| Series: | Book collections on Project MUSE.
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| Subjects: | |
| Online Access: | Full text available: |
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Table of Contents:
- Introduction : The entrepreneurial vernacular subdivision : Entrepreneurial vernacular ; The emergence of a housing solution in the 1920s ; The subdivisions and their builders ; Agency, form, and meaning
- Part I. Three subdivisions and their builders : 1. The Ford Homes: the case of the borrowed builders : The Ford Homes: background and overview ; The Ford Homes: design and construction ; The development of industrialized building ; relations of production ; Modeling efficient development
- 2. Brightmoor: the case of the absent architect : Brightmoor: background and overview ; B.E. Taylor and the development of Brightmoor ; The absent architect ; Situating Brightmoor
- 3. Westwood Highlands: the rise of the realtor : Westwood Highlands: background and overview ; The role of style ; The principles of organization ; Realtors: the professional project ; Realtors as community builders ; Rationalizing development
- Part II. Agency, form, and meaning : 4. The home-ownership network: constructing community : The prevalence of the single-family detached suburban house ; The home-ownership network ; The neighborhood unit plan ; Communities on the ground
- 5. Architectural style: The charm of continuity : The Ford Homes ; Brightmoor ; Westwood Highlands ; Stylistic pluralism ; The charm of continuity
- Conclusion: Architecture as social process : Distilling a new vernacular ; Entrepreneurial vernacular and the landscape exchange.