Out of the Shadows, Into the Streets! : Transmedia Organizing and the Immigrant Rights Movement /

"For decades, social movements have vied for attention from the mainstream mass media--newspapers, radio, and television. Today, many argue that social media power social movements, from the Egyptian revolution to Occupy Wall Street. Yet, as Sasha Costanza-Chock reports, community organizers kn...

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Bibliographic Details
Main Author: Costanza-Chock, Sasha, 1976- (Author)
Other Authors: Castells, Manuel, 1942- (writer of foreword.)
Format: Electronic eBook
Language:English
Published: Cambridge Massachusetts : The MIT Press, [2014]
Series:Book collections on Project MUSE.
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Online Access:Full text available:
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100 1 |a Costanza-Chock, Sasha,  |d 1976-  |e author. 
245 1 0 |a Out of the Shadows, Into the Streets! :   |b Transmedia Organizing and the Immigrant Rights Movement /   |c Sasha Costanza-Chock. 
264 1 |a Cambridge Massachusetts :  |b The MIT Press,  |c [2014] 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2018 
264 4 |c ©[2014] 
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500 |a Foreword by Manuel Castells. 
505 0 0 |g 1  |t A Day Without an Immigrant: Social Movements and the Media Ecology  |g 20 --  |g 2  |t Walkout Warriors: Transmedia Organizing  |g 46 --  |g 3  |t "MacArthur Park Melee": From Spokespeople to Amplifiers  |g 68 --  |g 4  |t APPO-LA: Translocal Media Practices  |g 86 --  |g 5  |t Worker Centers, Popular Education, and Critical Digital Media Literacy  |g 102 --  |g 6  |t Out of the Closets, Out of the Shadows, and Into the Streets: Pathways to Participation in DREAM Activist Networks  |g 128 --  |g 7  |t Define American, The Dream is Now, and FWD.us: Professionalization and Accountability in Transmedia Organizing  |g 154. 
506 0 |a Open Access  |f Unrestricted online access  |2 star 
520 |a "For decades, social movements have vied for attention from the mainstream mass media--newspapers, radio, and television. Today, many argue that social media power social movements, from the Egyptian revolution to Occupy Wall Street. Yet, as Sasha Costanza-Chock reports, community organizers know that social media enhance, rather than replace, face-to-face organizing. The revolution will be tweeted, but tweets alone do not the revolution make. In Out of the Shadows, Into the Streets! Costanza-Chock traces a much broader social movement media ecology. Through a richly detailed account of daily media practices in the immigrant rights movement, he argues that there is a new paradigm of social movement media making: transmedia organizing. Despite the current spotlight on digital media, he finds, social movement media practices tend to be cross-platform, participatory, and linked to action. Immigrant rights organizers leverage social media creatively, even as they create media ranging from posters and street theater to Spanish-language radio, print, and television. Drawing on extensive interviews, workshops, and media organizing projects, Costanza-Chock presents case studies of transmedia organizing in the immigrant rights movement over the last decade. Chapters focus on the historic mass protests against the anti-immigrant Sensenbrenner Bill; coverage of police brutality against peaceful activists; efforts to widen access to digital media tools and skills for low-wage immigrant workers; paths to participation in DREAM activism; and the implications of professionalism for transmedia organizing. These cases show us how savvy transmedia organizers work to strengthen movement identity, win political and economic victories, and transform public consciousness forever."--Publisher's description 
588 |a Description based on print version record. 
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651 6 |a Europe  |x Émigration et immigration  |x Politique gouvernementale. 
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651 0 |a United States  |x Emigration and immigration  |x Government policy. 
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650 0 |a Mass media  |z Europe. 
650 0 |a Immigrants  |x Civil rights  |z Europe. 
650 0 |a Social justice  |z United States. 
650 0 |a Mass media  |z United States. 
650 0 |a Immigrants  |x Civil rights  |z United States. 
655 7 |a Electronic books.   |2 local 
700 1 |a Castells, Manuel,  |d 1942-  |e writer of foreword. 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Full text available:   |u https://muse.jhu.edu/book/60848/ 
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