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Hybridity /

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The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy...

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Detalhes bibliográficos
Autor principal: Kraidy, Marwan M., 1972- (Author)
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Philadelphia : Temple University Press, 2005.
Colecção:Book collections on Project MUSE.
Assuntos:
Communication internationale.
Globalisierung
Kulturkontakt
Cultural fusion.
Communication, International.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE > Popular Culture.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
Double appartenance (Sciences sociales) > Études de cas.
Double appartenance (Sciences sociales)
Cultural fusion > Case studies.
Case studies.
Electronic books.
Acesso em linha:Full text available:
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Sumário:
  • 1. Cultural hybridity and international communication
  • 2. Scenarios of global culture
  • 3. The trails and tales of hybridity
  • 4. Corporate transculturalism
  • 5. the cultural and political economies of hybrid media texts
  • 6. Structure, reception, and identity: on Arab-Western dialogism
  • 7. Hybridity without guarantees: toward critical transculturalism.

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