Intellectual Property Strategy

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help...

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Bibliografiske detaljer
Hovedforfatter: Palfrey, John (Author, VerfasserIn.)
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Cambridge The MIT Press 2011
Serier:Book collections on Project MUSE.
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Lignende værker: Intellectual Property Strategy