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Show Sold Separately : Promos, Spoilers, and Other Media Paratexts /

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Main Author: Gray, Jonathan (Jonathan Alan)
Format: Electronic eBook
Language:English
Published: New York : New York University Press, 2010.
Series:Book collections on Project MUSE.
Subjects:
Mass media and culture.
Intertextuality.
Paratext.
Motion pictures > Marketing > Social aspects.
Television programs > Marketing > Social aspects.
Advertising > Motion pictures > Social aspects.
Advertising > Television programs > Social aspects.
Electronic books.
Online Access:Full text available:
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Table of Contents:
  • Introduction: film, television, and off-screen studies
  • From spoilers to spinoffs: a theory of paratexts
  • Coming soon! Hype, intros, and textual beginnings
  • Bonus materials: digital auras and authors
  • Under a long shadow: sequels, prequels, pre-texts, and intertexts
  • Spoiled and mashed up: viewer-created paratexts
  • In the world, just off screen: toys and games
  • Conclusion: "In the DNA": creating across paratexts.

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